Too often independent hotels and tourism businesses find themselves lacking the time and resources to build a cohesive picture of their market and their competitors.

By working with our Travel Intelligence team, we can provide you with those valuable insights in a cost-effective way.

Market Data

By accessing official UK data, we can offer our partners exclusive insights into the outbound UK leisure market.

We can give you insights into the breakdown by UK departure airport, split by airlines and year on year changes.

We can also show you how the share of business of each UK tour operator in the overall market has changed year on year.

Reports are offered in 3 tiers - gold, silver and bronze - so you can request the level of detail suitable to your budget.

You can see an example of our reporting by clicking on the button below which will open in a new window.

For pricing - or bespoke quotes - simply get in touch with your requests.

Competitor Analysis for Hotels

We can work with you to build monthly reports that will show how your hotel is comparing on price against your key competitors, sold through your key suppliers.

Monthly analysis allows us to develop insights into market movements and provide you with accurate insights to allow you to better manage your yield and discounting strategies.

In addition, monitoring strategies will provide you with a summary of information as to what commercial messages are having an impact on your target consumers.

All of this can be delivered for a low monthly fee.

Customer Insights

We know that the customer is king, but do you know where your customers are? Do you know what their key characteristics are? Do you know what elements of your tourism venture are most popular with your customers? Also, what do you need to do to improve your popularity and thus your revenue?

On the ground research, competitor analysis, “secret shopper”, data analysis and (most importantly) direct customer feedback all helps us to build a picture of the strengths and areas to improve within your business.

This information will allow us to construct a cost-effective marketing strategy for you that achieves a positive return on your investment that helps improve revenue, occupancy and thus reduce risk.

Market Analysis Tools for Tourism Enterprises

For larger tourism businesses, we can discuss a range of 3rd party options which will further enhance your competitive edge.

This could be flight booking data to highlight regional patterns to your international sales team.

Or market insights that will show what key demographics are searching for and booking in your destination.

Let us know what your requirements are and we can provide you with solutions most suited to your business.

Component Pricing

Each of our Travel Intelligence components can be accessed separately, or bolted on to our other services to ensure that we provide the right combination for the size and opportunities for your business.

To discuss some more about your requirements, drop us a line here